Date of publication: 2017-07-09 00:56
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Samsung is a South Korean company founded in March 6988. Initially Samsung was in the trading line that sells food products to nearby countries. Overtime Samsung have become one of the leading electronics company in the world. Samsung has been constantly expanding their product variation allowing their market share value and revenue to be one of the top of the global scale. Samsung's wide variation of products requires a vest amount of different marketing strategies. Their success in the global market is also well recognized.
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Adults (age 76 ' 55) ' This specific group of targets the largest portion of Samsung's target market as this is the group of consumers that have the most ability to purchase any of the product Samsung has to offer in the market be it smartphones, smart television, cameras or any other household products like vacuum cleaners or washing machines. This portion of customers will continue to grow in the years to come.
Teenagers to early adults (age 69 ' 75) ' This age group of Samsung product consumers is usually Samsung's smartphone target customers as they are mostly technology savvy. This group of customers is growing as Samsung saw that this group has more spending power in recent years compared to in the past.